*Note: Due to the nature of the work, images have been altered to provide a general idea of what the project is about.

During my tenure at ATB I have been leading the user research programs and up to 4 researchers for several vital projects part of ATB’s transformational journey and its commitment to serving Alberta’s rapidly growing tech ecosystem across new mediums.

I am the research lead within the onboarding experience product that dramatically streamlined account opening in under 10 minutes and a relationship management application that improved usability 10x and averages higher NPS compared to current systems. Better equipping team members to have meaningful conversations with customers providing helpful insights. I also led the design for 2 key projects, part of the new branch transformation strategy, and an exploratory AI project aiming to provide relevant and personalized customer insights.

Leading a research team of 2 researchers, working side-by-side with product designers, engineers and product managers to influence and drive user experiences through strategic product decisions using human-insights to help team members save time, be more effective and efficiently manage customer relationships.

I have designed and conducted numerous generative and evaluative studies, including setting up and leading the rolling research programme consisting of bi-weekly experiments. My studies included: