ATB Business Platform - Mobile
During my tenure at ATB I have been leading the user research programs and up to 4 researchers for several vital projects part of ATB’s transformational journey and its commitment to serving Alberta’s rapidly growing tech ecosystem across new mediums.
I am the research lead within the digital banking platform team, leading a research team of 2 researchers, working side-by-side with product designers, engineers and product managers to influence and drive user and customer experiences through strategic product decisions using human-insights.
I have designed and conducted numerous studies with methods including contextual enquiries, ethnographic fieldwork, semi-structured interviews, diary studies, kano studies, surveys, focus groups and participatory design workshops. In addition to exploratory research studies, I’ve set up and lead the rolling research programme consisting of bi-weekly usability studies.
Observation (in-branch visits)
Design Thinking Workshops
User Experience Measurement
Lead User Research, UX